This 2012 election map, co-created by Google and CNN, shows the amount the campaigns spent in the "battle-ground states" during this election. In addition to viewing campaign spending, users can view how much money each candidate raised per state and how many times each candidate visited these battleground states during the campaign. What sets this map apart from other 2012 election maps is its post-election utility. Other maps have immediate use because they show projections, or how pollsters think Americans will vote on Election Day; these projection-maps will have very little use once the election is over. This map, however, will be very useful to analysts after the election, because they can use it to determine the relation, if any, between campaign spending, fundraising, candidate visits and the election outcome. The interactive feature is a very nice feature to have and explore. In terms of color I think this map does a good job with color. The map designer used two blues and two reds one blue and one red were lighter to express states that were leaning democrat or republican verses ones that were thought to be solid democrat or republican. The gray is neutral and represents the states that are still undecided. In my opinion the colors appear even and I cannot detect any color bias. The red, blue and grey seems to be a standard political color scheme even though I saw some maps that used yellow in place of gray.
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